More love for playlists and a new look for YouTube
Thursday, February 27, 2014
The way you watch YouTube keeps changing, so we’re making a few tweaks to YouTube to keep up with you. Starting today you’ll see some changes to make it easier to find what you want to watch on YouTube and collect playlists to watch again and again.
Like a playlist, watch it from anywhere
Want to quickly find your playlists or save Aloe Blacc’s
favourite music videos playlist
? Your guide now has all of the playlists that you’ve created, as well as playlists from other channels that you’ve liked. If you make a playlist, you’ll also see a new page that makes editing easier. And if you’re looking for new playlists to check out from your favourite channels, check out the new playlist tab on a channel like this one from
YouTube now has a centre-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you’re spending almost half your YouTube time with. You can quickly flip between what’s recommended and popular in “What to Watch” like Postmodern Jukebox’s
, and the latest from your subscribed channels like
in “My Subscriptions”, with both options now front and centre. Click the guide icon to the right of the YouTube logo at any time to see your playlists, subscriptions and more.
To learn more, please visit the
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Keeping YouTube Views Authentic
Wednesday, February 19, 2014
YouTube isn’t just a place for videos, it’s a place for meaningful human interaction. Whether it’s views, likes or comments, these interactions both represent and inform how creators connect with their audience. That’s why we take the accuracy of these interactions very seriously. When someone tries to beat the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities.
As part of our long-standing effort to keep YouTube authentic and full of meaningful interactions, we have started to periodically audit the views that a video has received. Whilst in the past, we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light. We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe that it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.
As YouTube creators, we ask you to be extra careful when working with third-party marketing firms; unfortunately some of them will sell you fake views. If you need help promoting your video, please review our posts about
working with third-party view service providers
increasing YouTube views
Four tips on making shareable short films
Monday, February 3, 2014
How do you make a short film so amazing that you immediately need to share it with your friends? Here are four tips from some of the best in the game on YouTube.
Casey Neistat’s film “The Dark Side of the iPhone 5S Lines” provides a glimpse into an often unseen side of our cultural obsession with technology. Its documentary style tells a complete story in six minutes, and its surprising climax leaves viewers with a powerful image that makes them want to click the share button.
Find your niche
The film “Portal: Survive! (Live-Action Short)” is a film based on the popular video game Portal, and it taps into the game’s sizeable fanbase for viewers. In the comments section, fans of Portal quote their favourite lines, engage in passionate debate about the game and ask for more Portal-based films. Given that over four million copies of this game have been sold to date, this niche audience is quite large.
Relate to your audience
The short film “I Forgot My Phone” identifies a phenomenon in our society and handles it in a way that resonates with many viewers. When a film encapsulates something viewers identify with from their own life experience, they want to share it and say something about it. What do you think people would write when posting this video to social media?
For their film “3D Printed Guns (Documentary)”, Vice took the controversial topic of gun control and paired it with the trending new technology of 3D printing. The information contained in this film called the meaning of gun control into question, and they released their film just when this issue was at the zenith of our cultural conversation.
As we can see from these films, choosing the right topic is an integral part of making your film shareable. For more information on creating content that will captivate your audience, take a look at our
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