We
have loads of partners across Europe that are taking advantage of the YouTube
Partner Program, and becoming highly successful on YouTube. We've asked
some of these partners to share their experience on YouTube and within the
program, shed light on how to best utilize the platform. This month's
featured partner is Koalakombat, please read on for his story and best
practices!
VIDEO
Introduction: Please
tell us a bit about yourself. What is your name, your channel name? Where are
you from, your fan base? My name is Ralph Ruthe, my channel on YouTube is called “koalakombat”. When I started in 2006, I was working on a flash-game by the same name so I decided spontaneously to give my channel the same name. Looking back maybe not the best decision, but neither a catastrophe. I live and work in Bielefeld, Germany.
History: Please
tell us how it all started. How and when did you start creating videos? When
did you decide to be active on YouTube and become a partner? What was your
first video on YouTube?
Mid
2005 I was already successful for several years with Cartoons published as
books and publications in several magazines. Several attempts to translate my
characters and content to video with professional animation studios and
production companies were unsuccessful because I was not fully satisfied with
the results. Professional producers just didn’t get my sense of humor as they
were producing primarily for a child audience. My target group focused rather
on teenagers with no upper age limit. I further focus on content rather than
art. Accordingly, my first video from 2006 was a non-animated music video with
self-designed puppets. When I got to know Falk Hühne, who was already producing
animations, I saw a chance to jointly produce short clips on a small budget to
demonstrate my ambitions and capabilities to established players.
Channel: Please
explain your channel. What's the story behind your channel? How did you come up
with your channel concept?
My
Channel stands for comedy. Animated, real life or puppets - what matters is
that it reflects my humor 100%. Music plays a major role in my clips - I write
and compose everything myself. My
Top 3 are : "Du
bist wie Sand", "Biber
und Baum 2", "FLOSSEN
- die Falltür".
VIDEO
YouTube Partnership: Please
share your experience of being a YouTube partner. How has being a YouTube
partner helped/changed your business and personal life? Were there any
surprises? What are your plans for the future of your channel and YouTube
partnership? The
primary benefit of the YouTube partnership for me: the ability to develop
videos without constraints on content or time according to my ideas, and the
possibility to refinance my production cost (sometimes even make a small
profit). Honestly, I didn’t even expect this level. My
characters and cartoons were known before my YouTube Partnership, but only
through YouTube I was able to introduce myself as a musician and film producer
to my audience because I could produce without any limits or constraints on
creativity. I’m very comfortable with this situation and hope that will
continue.
Success: How
do you define success? How did you become successful on YouTube? What were your
goals for your channel, and how did you achieve them? What would you recommend
to newbie partners to be successful on YouTube? Success
for me is the chance to do what I like best and what I can do well so people
recognize me and I can make a living off it. I think that’s the recipe for
success: To do what you really love. Not only for YouTube, but in general. Creative
Inspiration: Please tell us what inspires you. Do you have a
particular creative aesthetic? Are there other YouTube channels you watch,
creators you admire? Inspiration
is everything. Shopping in the supermarket, a movie, an overheard conversation
in the tube. But also other YouTubers, sure. For instance, I love the clips by
Mr. Weebl.
Key
Takeaways: Anything you want the YouTube audience to know
about you, your channel, or being a YouTube Partner?
I
always try to surprise myself.
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