Coming soon: More videos in the homepage
Friday, April 19, 2013
We know that the YouTube homepage, or the “sub box” as it’s lovingly called by long-time YouTubers, is a very important part of the site for creators. It’s where all your die-hard fans come to catch your latest uploads and we’re working hard to improve the experience for all of your viewers.
Starting next week, you’ll see an update to the homepage for signed-in viewers that puts more videos above the fold. Rather than one video per channel, your fans will now get to see more of your uploads on a single row of the homepage.
In addition, we’ve also added some variety to how updates from channels are displayed. For example, if someone has been watching a few episodes from a series, there’s a good chance they’ll see an update on their homepage that encourages them to watch the next episode:
This update is a first of a series of improvements you’ll see us make over the coming months to make the homepage smarter.
To help someone find the next best thing to watch, we’re looking for patterns in how viewers use YouTube. We know that a lot of fans come back to watch every single video from their favorite channels, regardless of whether those videos were uploaded yesterday or last year. For those most loyal fans, we want to make sure that their favorite channels are always up top so they never miss a beat. And for those fans that watch mainly from their subscriptions, we’ll move their other recommendations further down so they can always see their favorite channels first.
This update is another in a series of improvements you’ll see over the coming months to make the home page smarter. We’ll keep you updated along the way, and we hope you enjoy these new improvements as well.
Norberto Guimaraes recently subscribed to
Tailored Strategies Just for You
Wednesday, April 10, 2013
is a great resource to learn about best practice on YouTube, but wouldn’t you like to get your hands on a Playbook with tailored tips and strategies specific to the type of content you create? After all, each one of you creates something completely unique. As a music creator, maybe you’re wondering how to successfully release an album or song on YouTube. Or, if you’re a sports creator, maybe you’re stumped on how to program your content during the off-season. Don’t worry - we’ve got you covered.
Today, we’re announcing the creation of
- a new set of resources designed for the unique needs of different content creators. Playbook Guides are now available in the following categories: Sports, Music, Education, Media Companies, and Nonprofits.
Don’t forget to use these resources alongside the Creator Playbook, which is still the one-stop shop for site-wide best practices.
Lauren Vilders, Audience Development, recently watched “
Hip Hop Shopping Spree | CDZA Opus No. 21.
Convert viewers into subscribers with your Channel Trailer
Monday, April 1, 2013
If you’ve upgraded to the new YouTube One Channel, you’ve probably noticed that you can feature a trailer to convert viewers into subscribers. When you enable the Browse Tab in channel settings, only non-subscribers will see this trailer.
A compelling channel trailer is the most engaging way of introducing your channel and encouraging your viewers to subscribe, so that they’ll make you part of their YouTube habit.
Some creators have already started featuring amazingly effective Channel Trailers. Here are a few examples:
Imagine this trailer as an ad for your channel. Here are some tips to keep in mind when you’re making your Channel Trailer:
Have a clear call to action to subscribe (scripted and annotated in the video, and in the video description as well)
Entertain the viewer - when in doubt “show” what your channel is about, don’t “tell”
Indicate the type of videos you upload and when you upload them
Think about the video’s context; it will be seen on the channel, potentially after a viewer has already seen at least one of your videos
There’s no perfect length, but
shorter is better
For a full rundown of strategies to build your audience with the new YouTube One Channel, visit the revised YouTube Playbook. Now go and create something great!
Andres Palmiter, Audience Development Strategist, recently subscribed to
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