Now you can live stream on YouTube
Friday, December 20, 2013
Over the last year, we’ve seen creators across
categories use the power of live video to create amazing experiences for their audiences, and build new fans.
Now, all YouTube channels that
their account and are in
will be able to live stream live video to the world. We’re rolling out the feature over the next few weeks, and you can see if you have access on the YouTube
account feature page
or wait for Live Events to appear in your
To give you even more ways to connect with fans, you can now launch a Google+ Hangout on Air directly from the
YouTube Live events manager
. This gives you a simple way to reach your fans live and is the ideal way to invite participants to join your show.
To learn more about creating great live content check out the
YouTube Creator Playbook
for strategies and tips.
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Surprise! YouTube is now on Roku
Tuesday, December 17, 2013
Who doesn’t love a good surprise? Probably most of the victims of our
most watched Pranks of 2013
. But as for the rest of you, we’ve got one more surprise for you in 2013: we’re bringing you the YouTube app (or “channel” in Roku-speak) today on the Roku 3 in the U.S., Canada, U.K. and Republic of Ireland.
This surprise is packed with features like:
: Finally see how intense
Red Bull’s videos
look on your TV.
“Send to TV”
: Control YouTube on Roku from that sick new phone you just got, turning your TV into your personal JumboTron. Just connect your device to the same Wi-Fi as your Roku.
Your subscriptions on TV
: Sign in to YouTube and easily get your subscribed channels on your TV like
Check out their video to learn more and download the YouTube channel for Roku today.
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Update on YouTube Comments
Thursday, December 12, 2013
Since we launched the new comments experience on YouTube two weeks ago, we've received a lot of feedback from creators on the increase in comment spam. While the new system dealt with many spam issues that had plagued YouTube comments in the past, it also introduced new opportunities for abuse and shortly after the launch, we saw some users taking advantage of them.
We’ve worked hard to combat the increase in spammy comments and have made a number of updates, including:
Better recognition of bad links and impersonation attempts
Improved ASCII art detection
Changing how long comments are displayed
We know the spam issues made it hard to use the new system at first, and we’re excited to see more of you getting involved as we've fixed issues. New features like threaded conversations and formatted comments are coming to life, thanks to you and your fans.
So what's next? We're moving forward with more improvements to help you manage comments on your videos better. Bulk moderation has been a long-standing creator request and we'll be releasing tools for that soon. At the same time, we’re also working on improving comment ranking and moderation of old-style comments.
Thanks for sticking with us.
The YouTube comments team
Stay connected with your fans on the go with YouTube Capture
Thursday, November 21, 2013
is sharing famous film quotes from the road,
is sharing her Chipotle order before a flight to NYC, the
are sharing highlights from a flag football game and
is sharing lessons on how to laugh like a pixie (from the heart of course). These creators are using
to make and share videos with their subscribers on the go, and if you haven’t tried it yet, today’s a great day to give it a shot.
On top of easily recording and sharing videos of any length with your subscribers from your iPhone, iPad and iPod touch, YouTube Capture now lets you film, trim and edit together multiple clips, and add music from the
YouTube Audio Library
or your iTunes library. You can then share your new video on YouTube and your Facebook, Google+ and Twitter all at the same time.
So vlog on, cut the boring parts with multiclip editing, add cool stuff like your own music and colour correction, and share videos with your fans from anywhere. To get started,
download YouTube Capture
for free and learn more about today’s updates
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Thinking about buying views?
Tuesday, November 19, 2013
We know that you work hard on your videos, and perhaps they don't always get as many views as you'd hoped for. But if you're considering paying someone to increase your view count, you may want to think again. You probably won't get what you paid for.
Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.
Long-term success on YouTube is based on creating great content and engaging with fans. If you're looking for ways to grow your audience, check out the great tips in our
There are also legitimate paid options.
solutions offer cost-effective ways to build your audience with many targeting options, along with deep insights into the types of viewers engaging with your videos.
If you're considering a third-party service, proceed with care and find out how they intend to promote your content:
Ask where your videos will be promoted
Ask about transparency of data and analytics
Ask about targeted demographics
Ask if they require video views in return for access to services or incentives
Remember that ultimately, you are responsible for your video traffic. If you contract a company that gives you spam instead of views, you pay the penalty, not the company.
We’re trying to keep YouTube an even playing field for all creators like yourself, and to keep the focus on great content rather than quickly accumulating views. The next time you come across a company promising lots of views for cash, please think twice.
To learn more about buying and getting YouTube views through third-party services, check out more information
The YouTube Team
Introducing YouTube Fan Finder
Tuesday, November 12, 2013
Behind every great channel are great fans. A few months ago we announced Top Fans, a tool to help you interact with your most engaged viewers. Today we're launching Fan Finder, a new initiative designed to help you introduce and connect your channel to new fans, at no cost to you.
To get started with Fan Finder, just create and upload a video introducing new fans to your channel (more on that below) and then submit it here to
We'll turn your video into a
TrueView video ad
, which gives viewers the option to skip after 5 seconds. We’ll show your ad for free across YouTube to connect you with brand new fans. Fan Finder takes into account the interactions that viewers have with millions of YouTube channels in order reach the people who are most likely to engage with your channel.
Ready to get started? Create and upload your ad to your channel, then submit it to
Here are some tips for creating an effective channel ad:
Keep your channel ad short and engaging: Introduce the viewer to your content; don’t assume they have heard of you or your channel before. Remember, your channel ad will run as a TrueView ad which the viewer can skip after 5 seconds, so get to the point.
Entertain the viewer: When in doubt “show” what your channel is about, don’t “tell”. If you have a comedy channel make sure your ad is funny, if you have a music channel make sure your ad has music. You get the drift.
Aim for a strong message: Keep your channel ad focused on your channel and why viewers should subscribe or check out your content.
Have a clear call to action: What do you want your viewers to do? This should be scripted and annotated in your channel ad. Don’t forget to explain what subscribe means (example: want to see more content? Subscribe here).
Branding matters: Make sure your branding is clear and reiterated throughout the ad. You want viewers to remember your channel.
for more information and to see some great sample channel ads.
The YouTube team
Turning comments into conversations that matter to you
Friday, November 8, 2013
Updated November 12: We know there are issues with spam and abuse in the new comments and we're working hard to fix them. We’ve already made a number of changes in the last 24 hours to reduce spammy comments and bad links, and we have more fixes coming soon.
We know how important comments are to you, and we’re making these improvements quickly so you can continue those conversations with your fans. Stay tuned for updates.
Let’s say you’re enjoying
Epic Rap Battles
’ latest video and want to join in the conversation. Would you rather see comments from people you care about (including Lindsey or ERB themselves), or just whoever in the world was last to post?
We told you recently that
is coming to YouTube. Starting this week, when you’re watching a video on YouTube, you’ll see comments sorted by people you care about first. If you post videos on your channel, you also have more tools to moderate welcome and unwelcome conversations. This way, YouTube comments will become conversations that matter to you.
Here’s more detail about the new YouTube comments powered by Google+:
Comments you care about move to the top:
You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles. You can still see the most recent comments by switching from “Top Comments” to “Newest First.”
Join the conversation publicly or privately:
You can choose to start a conversation so that it is seen by everyone, only people in your Circles, or just your bestie. Like Gmail, replies are threaded so you can easily follow conversations.
Easily moderate comments:
If you also post videos on your channel, you’ll have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans.
If you're like the majority of people commenting on YouTube, you’ve already connected your account to a Google+ profile or page and can start commenting now. If you haven’t connected yet, you can do it
or learn more
. Remember, you’re in control of how you're seen publicly on YouTube, whether that’s keeping your current YouTube channel name, using your own name, or creating a new one.
To learn more about connecting your YouTube channel to Google+,
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Communications Manager: a new channel management role
Wednesday, October 23, 2013
Do you get help from others to manage your channel? We heard from creators that you need better ways to delegate responsibilities to your trusted team members. We started by allowing our creators to
add multiple managers
to their Google+ page connected channels and, today, we’re announcing a new specialised ‘role’ - the communications manager.
Page owners can now assign the communications manager role to people in charge of engaging followers without giving full access to the connected YouTube channel or permission to edit their overall Google+ page appearance. Now you’ll have more control over what your channel managers can access and you could also use this feature to work with new channel collaborators without giving them access to manage your videos.
The communications manager role will have the ability to do some of the following key actions:
● Post and moderate comments on your Google+ page (
soon this will include YouTube comments as well
● Review Google+ notifications
● Organise circles of your followers to enhance targeted fan communication
Communications managers will not have access to your YouTube account and will be limited to social interactions on your Google+ page. For instance, these managers cannot work in your video manager, upload content to your channel, view your channel analytics, authenticate the channel for third-party tools or add or remove managers from your account.
compare the three roles
available to admins of your channel and corresponding Google+ page to get a better understanding of the various permissions. To start assigning different manager roles, visit the Managers tab on your
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Free Music for Your YouTube Videos
Tuesday, October 1, 2013
It’s undeniable: music is pretty powerful. The right song can
create a magical moment
(and the wrong one can
kill the mood in a millisecond
). Whatever tone you’re trying to set, your soundtrack is critical.
When you’re uploading a video to YouTube, knowing where to search for the perfect song can be tricky. We do our best to provide creators with
enhance their content
and to simplify this process, but we wanted to make it even easier to find great music for your videos.
That’s why we’re launching the
the YouTube Audio Library
today. Any YouTube creator now has access to more than 150 royalty-free instrumental tracks you can use for free, forever, for any creative purpose (not just YouTube videos). You’ll find a link to the library in your
and you can browse the tracks by mood, genre, instrument and duration. The tracks can be downloaded as 320 Kbps MP3 files.
If you are making an indie romance, listen to The Engagement
Guitarist Oscar Rodriguez lays down a track for the YouTube Audio Library
As you can see, this project was a whole lot of fun. We searched far and wide for musicians to create tracks for us and ended up finding co-conspirators in multiple places: an acquaintance down in LA, music houses across the country and a well-known music producer in Brooklyn. And it turns out the latter produced albums for Phish and Sean Lennon. So, we’re basically rock stars now (or we felt like them for awhile).
If you’re documenting a road trip, consider Hot Heat
We’d love to
hear what you think
so we can continue to improve the library’s content and browsing capabilities. And if you know any musicians who may be interested in contributing to the library,
let us know
If you’re making a family video, try Locally Sourced
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Better commenting coming to YouTube
Monday, September 30, 2013
Hear YouTube comments are
getting an upgrade
? In the coming days and months, you’ll get better moderation tools and your fans will get a better viewing experience because comments are turning into conversations that matter to them. Comments from you and people your fans care about will rise to the top of the conversation, and you’ll also be able to block specific key words, banish unwelcome voices and pre-approve people who contribute to meaningful discussions.
The features are ready and waiting for you to try on your channel discussion tab today and will roll out across all watch pages and mobile by the end of the year.
Here’s what you need to do to try out the new features today:
1. Connect your YouTube account to a Google+ page or profile:
2. Enable the discussion tab on your channel:
3. Try new features to engage your fans like
them in a comments or sharing
a video link
4. Set your
channel moderation preferences
to see how they work on your discussion
tab today. When the new comments roll out across YouTube, your moderation
settings will help you save time while improving the conversations around your videos.
After you give the new feature a try, drop in to our
YouTube/Google+ integration community
and send us some feedback.
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Introducing Top Fans
Friday, September 20, 2013
We know that behind every great channel are a set of dedicated fans, and we want to help bring you closer to your top fans. This year, at VidCon, YouTube announced the start of a Beta test for a feature called Top Fans — a set of tools to help YouTube creators identify, understand and interact with their most engaged and influential viewers. Today, we’re opening the feature to all creators worldwide with at least five thousand subscribers. If that’s you, check it out
or look for the new "Community" tab.
You’ll see the
, which shows a ranked view of your most engaged and influential viewers, updated daily. You can sort the table by engagement level (comments, likes and other public actions) or by number of subscribers, so you can find some potential collaborators! If you've connected your channel to Google+, you can also add viewers into circles and send them a message via Google+.
Speaking of circles, select the
to set up an initial Google+ circle of your Top YouTube Fans. Get a ticker of their latest engagement with your videos, making it easy to reply to their comments. See what other videos and channels they’re into, and reach out via Google+ to ask a question, start a conversation, share behind-the-scenes photos or upload a private video just for them.
This works even better if your fans are also following you on Google+. To help with this, we'll start prompting your top fans when they're watching your videos to follow you on Google+.
A big thanks to our wonderful set of creators who helped Beta test Top Fans. We got a lot of great feedback, and have already responded with some new features, such as the ability to sort the table by the date a viewer subscribed, the ability to click to see additional comments from a given fan, and new ways to help find people to add into your Top Fans circle.
This is just the beginning. We'll keep improving these tools, and would love your feedback. So give it a try and let us know what you think with the "Send Feedback" link. And tell your Top Fans we said hi. :)
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