Want your URL to match your channel?
Monday, November 24, 2014
joined YouTube, her username was GlamLifeGuru, which made her channel’s URL youtube.com/GlamLifeGuru. But as her channel grew, her fans embraced “Tati” as her brand. So her channel web address – which is often the quickest way for her fans to watch more of her content – didn’t match her channel name and branding.
To make sure that creators like Tati and all of you have a consistent place for new and existing fans to find you, we’re introducing an easier way to pick custom URLs that match your channel names and branding.
From this week, if you’re a creator with at least 500 subscribers, you may receive emails and in-product notifications if your updated custom URL is ready to claim. You’ll see several options waiting for you that are based on your channel’s description, Google identity and associated websites. If you want to select your URL, all you have to do is follow these
Once selected, the new URL will automatically direct fans to your channel.
Not yet reached 500 subscribers?
Try these tips
to help your channel grow. And don’t worry – in the meantime your current URL will continue to connect people to your YouTube channel.
Laura Rapin, Product Specialist, recently watched
Lemonade - Alex Boye
When musicians come together...
Tuesday, November 18, 2014
Incredible talent share their music on YouTube every single day. We want to help them do what they love most. This is why
we work hard to make sure that musicians and music fans have the best experience on YouTube, and why we built YouTube Spaces in LA, London, Tokyo and New York.
But we want to do even more. We want to bring talented people from all over Europe even closer together to share their music, brainstorm and together make something unique.
So, we’re inviting musicians from across Europe* to
YouTube Space London
for a two day musical get-together, to
chat with industry experts on how to develop as musicians
, drink lots of tea and possibly do a collaboration or two.
If music is your thing, you have more than 50,000 subscribers on your YouTube channel and you live in Europe*,
for a spot in this workshop.
Deadline to apply is November 28. The workshop will take place in the YouTube Space London on December 2nd and 3rd. Unfortunately space is limited so we cannot guarantee a place for all -- but we hope to see many of you there.
posted by Anna Gradil, YouTube Spaces team
* Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Ukraine, United Kingdom
What YouTube’s new music features mean for artists
Wednesday, November 12, 2014
As artists, creators, composers, remixers and directors, you’ve been at the forefront of making YouTube the ultimate home for music. After nine years of unforgettable music moments you’ve created -- Kutiman, Beliebers, “Gangnam Style” and countless others -- we’re more committed than ever to making the music experience on YouTube better for you and your fans. That’s why today
new music features that will help your fans discover and enjoy more of your music and rolling out the beta of our new subscription service, YouTube Music Key.
Starting today, all music fans will see a new home just for music on their YouTube app for Android, iOS and on YouTube.com. The music homepage will make it easier for fans to find their favorite music videos (including yours!) and discover new ones through personalized recommendations, trending playlists and playlists to perfectly fit their mood. What’s more, starting in the USA, UK, Spain, Italy, Portugal, Finland and Ireland, we’re launching the beta of our new music subscription service, YouTube Music Key, which gives subscribers access to ad-free music, background play and offline viewing. For artists, we believe the easier it is for fans to find and enjoy your music on YouTube -- anytime, anywhere -- the more opportunity you’ll have to build your fan bases and make money from your music.
If you’re wondering if your music is included in the YouTube Music Key beta, you should talk with your record label or distributor. If you're an artist sharing your music directly through YouTube and you’re interested in being a part of the subscription service, you can let us know with
. We’re excited about this new music experience on YouTube, and we’re continuing to bring on more artists in the coming months.
With all these new features, all our
still apply for growing your audience on YouTube.
So keep creating great music, curating awesome playlists and mixtapes, and continue to share your music with the world.
Because if we’ve learned anything over the past nine years, it’s that your creativity is limitless.
The YouTube Music team recently watched “
Michael Jackson - Wanna Be Startin' Somethin' - YouTube Mix
Become a master at production
Thursday, November 6, 2014
We know you work hard on your awesome YouTube videos—and it’s our job to get you the resources you need to make them even better. Now you can become a creative master of production with exclusive tips from a professional director of photography in just four free workshops. Join your fellow creators and tune in to a live series on the
YouTube Creator Academy channel
from 6am-8pm GMT where we’ll cover these topics:
Technical camera and sound
—camera basics and sound recording principles
—an introduction to lighting sets and subjects
—a more advanced side of shooting beautiful looking films
—how to create studio quality films on a tight budget
If you attend all of the sessions, you'll not only be a production expert in no time, but you’ll also receive a shiny letter of completion.
, and we'll let you know all the details.
Anna Gradil recently watched
Wheel of Impressions with Kevin Spacey
Friday, July 18, 2014
Summer In The City
is the largest creator fan meetup in UK, attracting over 7,500 creators, fans, MCNs, media companies, and journalists. New for 2014,
focuses on inspiring creators of all levels - panels and workshops with exciting top name creators will provide insight and education into topics such as How to Work with Brands and How to Use Social Media Wisely. Use the discount codes below to book your ticket to Creator Day before July 25th when they will sell out
The code for the tickets is CONTENT1, which brings the price down to £22.50 including the ticket fee.
Look ahead: creator features coming to YouTube
Tuesday, July 15, 2014
place where thousands of creators and fans come together every year to share their passion for YouTube and online video. We came to Anaheim today to offer them a sneak preview of the new features and updates that we’re releasing in the coming months. Here’s a look at the things we’ve been working on to help you make your videos even more awesome, to reach global audiences and grow your businesses on YouTube.
YouTube Creator Studio:
Did you know that after Rebecca Black uploaded “Friday” she went on a school trip, not knowing for several days the video was going viral? To help you manage your videos on the go, the new YouTube Creator Studio app lets you see analytics, manage your videos and more. The app is available now on Android and launching on iOS in coming weeks and you’ll see some redesign of the Creator Studio on desktop too.
Audio Library, now with sound effects:
You’ve used the hundreds of free songs in the
on millions of your videos. But until now, you’ve had to go through extreme lengths to make your own zombie screams and fighter plane sounds. To make your lives easier and videos better, from today you now have thousands of royalty-free sound effects at your disposal. We’ve also added more tracks to the Audio Library.
60 (yeah, six-zero) frames per second:
Your video game footage with crazy high frame rates will soon look as awesome on YouTube as it does when you’re playing, when we launch support for 48 and even 60 frames per second in the coming months. Take a look at some preview videos on the
YT Creator Channel
. Make sure you’re watching in HD!
: Your fans aren’t just watching your videos, they’re also helping support your channel through services like
and more. We’ll be adding another option for you, where fans will be able to contribute money to support your channel at any time, for any reason. A handful of creators are testing this feature soon on desktop and Android, including
The Healthcare Triage
The King of Random
Steve Spangler Science
The Young Turks
. If you’re interested in trying it on your channel,
sign up here
Collaboration is a key to great videos on YouTube. You’re already giving your collaborators shout outs in your video descriptions. But what if those text-based shout outs were tags that let viewers click through to their channels, or let you search for a collaborator based on their work and location? That’s our vision for Creator Credits, stay tuned for more.
Subtitles contributed from fans:
More than a billion people watch YouTube each month, but not all of them speak the same language and some are deaf or hard of hearing. Automatic speech recognition and automatic translation on YouTube can help, but your fans can do an even better job. In the coming months, your fans will be able to submit translations in any language based on the subtitles or captions you’ve created, helping you reach even more viewers. You can try this out now on
Got Talent Global
Annotations are useful, but not as ridiculously good looking as say, Blue Steel. In the near future, you’ll see our new interactive information cards with a clean look, which you’ll be able to program once to work across desktop, phones and tablets.
SiriusXM & YouTube:
We love supporting artists, and so do our friends at
. That’s why we teamed up to launch “The YouTube 15”, a weekly show on SiriusXM’s Hits 1 hosted by
and featuring the biggest names and rising stars in music from YouTube.
More ways to playlist:
Along with playlists analytics we recently added to analytics, expect to see more ways to create playlists, so that all the time you spend building them translates into easier discovery for viewers and better results for you.
We take your feedback seriously, which is why we’re focusing on these areas that you’ve told us are most important for you. So keep your comments coming on
. We’ll be working closely with you to bring these features and more to the creator community in the future.
Matthew Glotzbach, Director of Product Management for Creators, and Oliver Heckmann, Vice President of Engineering for Creators, recently watched “
VGHS Season 2 Trailer - HFR Version
Making sure your subscribers count
Friday, July 11, 2014
one of the clearest ways
you can see how you’re doing on YouTube. When people subscribe to your channel, it’s a signal they like what you’re doing and want to see more. We know your subscribers are hard-won, and that’s why we recognise big subscriber milestones with things like access to programmes at the
It’s extremely important to us that these numbers stay meaningful so that you can be sure that when your sub count grows it’s because you’re building a community of real fans who are going to keep watching and supporting you.
With that in mind, we’ll soon implement a new process to improve the accuracy of subscriber counts. It’s similar to existing ways we ensure that other site metrics, like views, are free of spam and abuse, and keep YouTube a fair playing field for everyone.
On 16 June we’re going to remove suspended accounts from all channels’ subscriber counts. This means some of you will notice a minor drop in your subscribers. To be clear, these are not active viewers, so you shouldn’t see any impact on your views or watch time.
From there, we’ll have an automated system in place that removes suspended accounts from subscriber counts as they occur. And, we’ve built our system so that if something goes wrong for one of our viewers and their account is suspended in error, these changes are reversible.
You don’t need to do anything to prepare for this change. Just keep being you, and making YouTube great.
Katie Hushion, YouTube Operations Specialist, recently watched
Cute Bunny Jumping Competition
Boost your channel’s recognition using new intro videos
Thursday, May 8, 2014
Everyone knows the power of a good introduction. Imagine watching
without its iconic opening sequence. Wouldn’t be the same, would it?
Many of you have asked us for a way to create a distinctive intro for your videos, so you can more easily build a consistent brand that your fans will recognise. Well, game on. Starting today you can automatically add an intro video up to three seconds to the start of every video on your channel.
It only takes three easy steps to set up:
Upload the three-second intro video that you’d like to use on your channel as an unlisted video.
On your channel's
InVideo Programming page
, click "Add a channel branding intro" and select the intro from a list of eligible videos.
Select the videos that you want the intro to appear on. You can choose whether to add it to all of your videos or just the ones that you’ve uploaded after a certain date. You can always remove or change the intro later.
Note that these intros may not be used as ads, sponsorships or product placements. We also don't recommend that this feature is used by channels using their videos as advertisements.
As always, we want to hear how things work out for you. Send us feedback from your
John Gregg, Software Engineer, who recently watched “
New playlist reports in YouTube Analytics
Tuesday, May 6, 2014
we tweaked YouTube
to give playlists more love, with new features like the ability for viewers to collect their favourite playlists and access them straight from the Guide.
Whether you create videos with different themes or you curate videos from other creators, keeping your videos organised with playlists helps viewers easily find what they went to your channel for, and can also encourage them to watch more of your videos.
Today, we’re adding a number of reports to
so you can see how your playlists are contributing to your channel’s performance. You’ll be able to see the total number of video views from your playlists, how many times your viewers started watching a playlist, the average time they watched, and more.
You can access data starting from 1 February 2014. Check out channel and network-level stats by searching for a playlist directly or selecting the "Playlists" view.
Find out more in our
and explore the new data today. As always, you can leave feedback on this feature via the “Feedback” link in the left sidebar or drop us a comment in the
YouTube Analytics Google+ community
And if you want to learn more about getting the most from playlists,
take a look at these expert tips
host, Kevin Lieber.
Ted Hamilton, YouTube Product Manager, recently watched
Russian Roulette: The Invasion of Ukraine
More love for playlists and a new look for YouTube
Thursday, February 27, 2014
The way you watch YouTube keeps changing, so we’re making a few tweaks to YouTube to keep up with you. Starting today you’ll see some changes to make it easier to find what you want to watch on YouTube and collect playlists to watch again and again.
Like a playlist, watch it from anywhere
Want to quickly find your playlists or save Aloe Blacc’s
favourite music videos playlist
? Your guide now has all of the playlists that you’ve created, as well as playlists from other channels that you’ve liked. If you make a playlist, you’ll also see a new page that makes editing easier. And if you’re looking for new playlists to check out from your favourite channels, check out the new playlist tab on a channel like this one from
YouTube now has a centre-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you’re spending almost half your YouTube time with. You can quickly flip between what’s recommended and popular in “What to Watch” like Postmodern Jukebox’s
, and the latest from your subscribed channels like
in “My Subscriptions”, with both options now front and centre. Click the guide icon to the right of the YouTube logo at any time to see your playlists, subscriptions and more.
To learn more, please visit the
Yining Zhao, Web Developer, recently watched “
18 Great Books You Probably Haven't Read
Keeping YouTube Views Authentic
Wednesday, February 19, 2014
YouTube isn’t just a place for videos, it’s a place for meaningful human interaction. Whether it’s views, likes or comments, these interactions both represent and inform how creators connect with their audience. That’s why we take the accuracy of these interactions very seriously. When someone tries to beat the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities.
As part of our long-standing effort to keep YouTube authentic and full of meaningful interactions, we have started to periodically audit the views that a video has received. Whilst in the past, we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light. We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe that it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.
As YouTube creators, we ask you to be extra careful when working with third-party marketing firms; unfortunately some of them will sell you fake views. If you need help promoting your video, please review our posts about
working with third-party view service providers
increasing YouTube views
Four tips on making shareable short films
Monday, February 3, 2014
How do you make a short film so amazing that you immediately need to share it with your friends? Here are four tips from some of the best in the game on YouTube.
Casey Neistat’s film “The Dark Side of the iPhone 5S Lines” provides a glimpse into an often unseen side of our cultural obsession with technology. Its documentary style tells a complete story in six minutes, and its surprising climax leaves viewers with a powerful image that makes them want to click the share button.
Find your niche
The film “Portal: Survive! (Live-Action Short)” is a film based on the popular video game Portal, and it taps into the game’s sizeable fanbase for viewers. In the comments section, fans of Portal quote their favourite lines, engage in passionate debate about the game and ask for more Portal-based films. Given that over four million copies of this game have been sold to date, this niche audience is quite large.
Relate to your audience
The short film “I Forgot My Phone” identifies a phenomenon in our society and handles it in a way that resonates with many viewers. When a film encapsulates something viewers identify with from their own life experience, they want to share it and say something about it. What do you think people would write when posting this video to social media?
For their film “3D Printed Guns (Documentary)”, Vice took the controversial topic of gun control and paired it with the trending new technology of 3D printing. The information contained in this film called the meaning of gun control into question, and they released their film just when this issue was at the zenith of our cultural conversation.
As we can see from these films, choosing the right topic is an integral part of making your film shareable. For more information on creating content that will captivate your audience, take a look at our
Jeremy Kaye and Devin McNulty, Programming Strategy, recently watched “
Arnold Works at Gold's
The Comments page brings your comments together in one place
Friday, January 17, 2014
Many of you have told us that you use your YouTube Inbox to manage comments. With the new commenting system moving comment notices to alerts, removing this feature was a bit disappointing.
Staying connected with your audience is critical on YouTube, so we fast-tracked the development of a new comment management page that lets you see, respond to and moderate your comments all in one place. Go to
to find out more.
From this central page, you can easily remove comments, flag comments for spam or abuse, give a thumbs up or click over to the video watch page and reply. Quickly toggle between comments that are published on the channel, comments that are pending channel manager approval or comments that have been marked as spam.
You’ll see this page updated soon with more features such as replying inline or expanding all replies.
Patrick Doyle, Engineer, recently watched
Dr. John McDougall, "The Starch Solution"
Learn more in the
YouTube Help Center
Press & Blog
Creators & Partners
YouTube Engineering & Developers Blog
YouTube Trends Blog
More blogs from Google