YouTube Creator Blog [UK]

Free Expert Lesson on Building a YouTube Audience, September 3rd

Thursday, August 30, 2012

Many of you have asked us about best practices to build a loyal and engaged audience on YouTube, and we want to answer your questions. Please join us for a live Hangout on Air about Audience Development on the YouTube Partner Support channel.

Kate Rushworth from the Audience Development team will be leading a presentation showing basic tricks and tips on creating better content, programming, publishing, and interacting with communities. This is a unique opportunity to discover everything you always wanted to know about Audience Development.

Make sure to tune in to see what Kate has to say during the live event:
Date: Monday, 3 September, 2012
Time: 5 PM GMT+1 (London) / 12 PM ET (New York) / 9 AM PT (San Francisco)
Web address: www.youtube.com/partnersupport

We look forward to seeing you!

The YouTube Team

Meet Wohnprinz, August's YouTube Partner Success Story!

Wednesday, August 29, 2012

We have loads of partners across Europe that are taking advantage of the YouTube Partner Program, and becoming highly successful on YouTube. We've asked some of these partners to share their experience on YouTube and within the program, and shed light on how to best utilize the platform. This month featured partner is Wohnprinz, please read on for their story and best practices!

Introduction:

Please tell us a bit about yourself. What is your name, your channel name? Where are you from, your fanbase?

My name is Bastian, I am from Lübeck, Germany and I run the YouTube Channel Wohnprinz.

History:

Please tell us how it all started. How and when did you start creating videos? When did you decide to be active on YouTube and become a partner? What was your first video on YouTube?

I opened my Channel in January 2010. Previously I had only a regular Blog but at some stage, I thought it would be easier to use videos to work on my topics. My very first video was my channel presentation, followed by a video where I talked about housing trends. After a few months I became a Partner.

Channel:

Please explain your channel. What's the story behind your channel? How did you come up with your channel concept?

As already stated, I only ran a Housing-Blog but I thought it would be much easier to give tips in form of videos. I love the topics around Living & Lifestyle and it is my enthusiasm, I want to share with other people! I didn’t expect to be so many people out there who share my passion. I talk about topics related to housing trends, my favorite furniture, decoration tips, tests, and also a lot about lifestyle.

YouTube Partnership:

Please share your experience of being a YouTube partner. How has being a YouTube partner helped/changed your business and personal life? Were there any surprises? What are your plans for the future of your channel and YouTube partnership?

I still remember that day. While still in bed, the first thing I do every morning is to grab my IPhone and check my emails. That morning I received an email from YouTube telling me I was a partner! WOW, I was so amazed! Shortly before my application had been rejected and now I was receiving a Partner Invitation from YouTube! I hadn’t seen it coming at all so it really took me by surprise! Through the Partnership, I can make longer videos, design my Channel and have the opportunity to make money from my hobby. My entire professional career has been changed by my YouTube channel!

Success: How do you define success? How did you become successful on YouTube? What were your goals for your channel, and how did you achieve them? What would you recommend to newbie partners to be successful on YouTube? Success. Good Topic. My biggest success is to have the chance to share my passion or hobby with so many people! I count over 3.3 million hits on my videos. Just imagine 3.3 million people were standing in front of me. Unbelievable, isn’t it? I think that maybe my concept is so successful because I don't really have one? Or do I? I am who I am, I do not need to play someone else and make my videos mainly at home. It is real and authentic and this is what my audience appreciates. My advice to new partners would be not to play someone else. Have fun on what you do, try to be somehow different and up front: Be YOURSELF. Do what you do best and let people participate! Be open to your audience and interact with them!

Creative inspiration: Please tell us what inspires you. Do you have a particular creative aesthetic? Are there other YouTube channels you watch, creators you admire? I get my inspirations from everywhere. From movies, while out walking, from shop windows and my travels. You just need to pay attention to things. When you do it you’ll see that you can get the inspiration from almost everywhere! I mostly enjoy watching YouTube Channels from other countries. What are their trends at the moment and what could I possibly like?

Key Takeaways: Anything you want the YouTube audience to know about you, your channel, or being a YouTube Partner?

I only do videos on things I can support 100%. It is important to stay authentic. On my channel everyone, young and old, can find something for themselves: inspiration, support and above all one thing: Zest for life! Sometimes you need just a little push to be able to decorate or design rooms. I am trying to share my thoughts and inspirations.

Wohnprinz, YouTube Partner, recently watched “Sophia Grace & Rosie Do Tea with Taylor Swift!”

Discover the Secrets of Cooking with Carolineartiss, August's Rising Partner!

Monday, August 27, 2012

Since YouTube announced that we are giving more creators the opportunity to become partners, we have seen a flurry of creativity. We’ve asked some of our new partners to share their experiences of using our platform and resources to grow their audience, increase views and take their channel to new heights!
This month, we look at Caroline MiLi Artiss, a born and bred Londoner, who absolutely adores cooking. Her YouTube channel, Carolineartiss, is all about helping people all over the world to cook.
“Since making videos for my Youtube show so many wonderful things have happened in my life. None of this would have happened if I hadn’t put my videos here on Youtube”

Caroline started creating her YouTube videos because she always loved food and cooking and she wanted to teach as many people as she could how to cook.

“I started making my own cooking tutorials for Youtube because so many of my friends and family wanted my recipes”. Despite her lack of filming and editing abilities, her videos had immediately great response and now Caroline is a complete advocate of social media.

People are now contacting her directly for work. She has her own Malaysian Cookery show called “Simply Caroline” which is being aired in October 2012 and and a new web show called “Super Busy Chicks” that they film and produce themselves. She is also an Ambassador for Malaysian Kitchen! Not to mention that Caroline was recruited to be a contestant for a new reality TV cooking show in the USA called Chef Race which will be aired in October 2012 on BBC America.

Picturing the future, Caroline would like to keep her loyal fanbase satisfied by making fun and easy to follow cooking tutorials that inspire people all over the world how to cook. Her talent took her a long way and now she wants to keep building on that.

“The beauty of Youtube is that you don’t need any fancy equipment or a big budget to get started. In these harsh economic times it’s getting harder and harder for people to get a good start in life. Youtube is a fantastic platform to get yourself and your business talked about. All it takes is fresh ideas. Using Youtube has brought so many exciting new opportunities my way and I would encourage anyone with a special talent or useful information that they want to share to get filming and uploading videos”.

To become a YouTube Partner now, visit: www.youtube.com/partners, and get ready to take your channel to the next step! For more information on optimising, visit: www.youtube.com/creators
The YouTube Partnerships Team

Meet Recetasdecocina, July’s Partner Success Story

Monday, July 30, 2012

Introduction: Please tell us a bit about yourself. What is your name, your channel name? Where are you from, your fan base?We are the channel recetasdecocina. Maria is the cook of the channel and myself, Luis, I am mostly making other types of videos such as drawings, home experiments, videos of our dog etc. We are Spanish and more specifically we come from Madrid. The majority of our subscribers are from Spain, Mexico and Argentina. History: Please tell us how it all started. How and when did you start creating videos? When did you decide to be active on YouTube and become a partner? What was your first video on YouTube? We started with recipes including low-temperature programmed cooking and we thought that was a great idea as there are not many such videos on the internet. Slowly we started enhancing our variety by adding recipes of tarts, pizzas, breads etc. And the videos were gaining more and more views. That’s why we applied to become partners and very soon we achieved the partnership.Our first video was a recipe of spicy chicken in low-temperature electric cooker. We took great care of our first recipe but unfortunately it didn’t get many views.Channel:Please explain your channel. What's the story behind your channel? How did you come up with your channel concept?Basically it’s a channel of recipes but it has our own personal touch. One could say that it’s a family channel as it includes videos of home experiments and drawings among other things and it addresses not only to adults who want to cook but also to younger people who are interested in drawing and home experiments and animals.Each time we are more confident with our audience and we share personal stories, like certain trips we plan to do or visits if we consider that they present a certain interest.

YouTube Partnership:Please share your experience of being a YouTube partner. How has being a YouTube partner helped/changed your business and personal life? Were there any surprises? What are your plans for the future of your channel and YouTube partnership?To be a YouTube Partner it’s a dream that came true. It has changed our life completely as now we can focus exclusively on creating videos and doing what we like most.Our plan is to get more and more involved with our subscribers and follow up by creating more and better videos and collaborate with other partners.Success:How do you define success? How did you become successful on YouTube? What were your goals for your channel, and how did you achieve them? What would you recommend to newbie partners to be successful on YouTube?We perceive success as being able to do what you like most and being able to make a living out of it. Our goals for the channel are to create more videos on all recipes, improve the quality of the videos and keep our subscribers satisfied. We recommend to the new partners to enjoy what they are doing, to always be themselves and never stop creating more videos. The most important thing is to never give up.Creative inspiration:Please tell us what inspires you. Do you have a particular creative aesthetic? Are there other YouTube channels you watch, creators you admire?Our videos are not aesthetically spectacular but we try to make them easy, short and direct. We watch every type of channel of every different topic. Personally, I really like Jpelirrojo to whom I have subscribed. He is a Vlogger and his topics are really different to ours. However he has inspired me to appear in person in our videos.Key Takeaways:Anything you want the YouTube audience to know about you, your channel, or being a YouTube Partner?Nothing special. I just want to encourage the YouTube users to have a look at our channel and see our different playlists which include many different topics in which they might be interested even if they don’t like cooking.Recetasdecocinas, YouTube Partner, recently watched "Timelapse de paisaje urbano de Madrid HD - Ecobulevar"

Introducing the YouTube creator space

Wednesday, July 25, 2012

We’re sure you’ll agree that our YouTube stars are some of the most imaginative and creative around. It is amazing to think that some of the most successful creators on the platform, with millions of views, use little more than their bedrooms, a webcam and any props they can lay their hands on to produce compelling videos and build a global fanbase.

But many of our partners are ready to take their channels to the next level by using the latest equipment and editing techniques as well as tapping into the valuable advice from other experts and YouTube stars.

With this in mind we’re delighted to announce that in the next few weeks we’ll be opening the doors to our new creator space, housed in the offices of Google London’s Soho office. Our partners from all over Europe, Middle East and Africa will be able to book time in the space to create and collaborate with other creators, learn new techniques, as well as gaining access to state-of-the-art audio visual equipment, to help them generate great new content for their channels. The creator space is complete with the latest equipment such as DSLRs and cinema cameras, two studios including a green screen and editing suites.

The space will be overseen by the YouTube Next Lab, a team focused on accelerating the growth and development of channels and creators on YouTube. The Next Lab has launched programs like YouTube NextUp (now in 11 countries), Creator Academy and the YouTube Creator Playbook. More information on how to book will be posted on our Creator Hub.
Sara Mormino, Director of YouTube Content Operations and Next Lab, EMEA

Go Simply ‘Bonkers’ With July’s Rising Partner!

Monday, July 23, 2012

Since YouTube’s announcement that we are giving more creators the opportunity to become partners, we have seen a flurry of creativity. We’ve asked some of our new partners to share their experiences with us, in using our platform and resources to grow their audience, increase views and take their channel to new heights!This month, we are looking at Seán Burke, a 20 years old Dubliner who has a unique talent, on which he bases his videos - impressions! His channel, TheBonkers101, is made up of videos showcasing his talent in mimicking voices of famous TV & movie characters. It’s attracted thousands of fans to his page - and has paved his way for an exciting career in media.

“YouTube has literally changed my life and sent me down a new career path with amazing opportunities.”Since uploading his first video in late 2011, Seán has begun working with a national radio station and a national TV station. He is a prime example of how anyone with a talent and a video-camera can take their creativity - and career - to new heights.Seán keeps his videos short & sweet, and makes sure he uploads them regularly to both keep his fans happy, and to explore new comic ideas. His channel has now grown to include vlogs, where he discusses different topics every week, to provide users with an even wider range of variety.The YouTube community has proven to be at the core of Seán’s motivation and inspiration. With the belief that he had something to offer YouTube, and with the support of fellow YouTuber partners and friends, Seán overcome being shy, and worked up the courage to put his talent out there.“I would encourage the YouTube audience to get involved! My eyes have been opened to the potential for new opportunities and great experiences that can come from uploading YouTube videos.”Seán also suggests making sure your channel offers unique content, one which isn’t available anywhere else on youTube.“People appreciate quality and entertaining videos and YouTube provides the platform for it. It would be a shame to waste it”, he says.Seán, aka TheBonkers101, intends to keep uploading videos in the future and begin working his impressions into sketches, and collaborations. He promises that impressions are just the beginning and that he has much more to offer in the future!“I always took great joy out of entertaining people. Once I got immersed in the YouTube community I loved every second of it. Just go for it! Either on your own or with a group of friends I say create some videos and give it a shot!”To become a YouTube Partner now, visit: www.youtube.com/partners, and get ready to take your channel to the next step! For more information on optimising, visit: www.youtube.com/creatorsThe YouTube Partnerships Team

Meet Woozybmx, June's YouTube Partner Success Story!

Friday, June 29, 2012

History:
Please tell us how it all started. How and when did you start creating videos? When did you decide to be active on YouTube and become a partner? What was your first video on YouTube? <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536859905 -1073711037 9 0 511 0;} @font-face {font-family:"ＭＳ明朝"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1791491579 18 0 131231 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1107305727 0 0 415 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1073743103 0 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"ＭＳ明朝"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"ＭＳ明朝"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page WordSection1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.WordSection1 {pag   When I was in school, me and my friends started filming each other riding bikes. I always edited that footage into little videos. That was about 10 years ago. Back then, we published our videos on VHS tapes. Things kind of progressed naturally and over the years I had the opportunity to film & ride with some of the best Bmx riders in the world, using great camera equipment and travelling a lot. I am really thankful to the people that helped me out and worked with me in the last couple of years. YouTube has been a huge part of this the last couple of years, too. Putting my work online and working with YouTube was a no-brainer. Channel:
Please explain your channel. What's the story behind your channel? How did you come up with your channel concept?

I have always been preparing the online Bmx video magazine - woozybmx.com - which features bmx videos, photos and news from all over the world. Over the years it has become one of the biggest Bmx websites in the world. Having the associated “woozybmx” YouTube channel is great. It features my work and also contributions from other filmers. Quality is what really matters to us. The feedback we have been getting has been overwhelming lately. Thanks!

Being in a partnership with YouTube has helped me to understand the website way better. Getting advise and ideas from the YouTube staff is always a great thing, too - thanks for that YouTube! My plans for the channel? I have a bunch of film projects in the works. In general I want to produce more awesome content for the channel - focusing on the riders, road trips and interviews. But I am also trying to get some story telling and aesthetic work to the channel. Stuff that is fun and entertaining to watch. Hopefully I can make my dream come true this year and open a small ramp/street/skate park film studio. This idea has been in my head for quite some time and hopefully this can work out this year.... just wait and see!

Success:
How do you define success? How did you become successful on YouTube? What were your goals for your channel, and how did you achieve them? What would you recommend to newbie partners to be successful on YouTube?

Reading all those positive comments and getting feedback from the riders I film with, definitely makes me happy and motivates me to go on. Not too sure what I could recommend to newbie partners? Have fun and don’t be shy to try out whatever comes to your mind, I guess?

Creative inspiration:
Please tell us what inspires you. Do you have a particular creative aesthetic? Are there other YouTube channels you watch, creators you admire?

Inspiration definitely comes from the riders and locations/spots I work with. Being in a city you have never been before. Using the streets as a playground. That is one of the most fun aspects of filming to me. As a counterpart to the urban locations I am also really into artificial setups. Like the film studio I mentioned earlier. Creating a spot, setting up lights, colors, props - building a setup exactly the way you want it to be.

Key Takeaways:
Anything you want the YouTube audience to know about you, your channel, or being a YouTube Partner?

I really appreciate all you guys commenting on the videos! Feel free to ask away. We will try to do our best to answer to each of you. Keep it coming!

WoozyBmx, YouTube Partner, recently watched "Bmx Street - Stefan Lantschner Carhartt Video"

Creator Blog