Creator Blog
YouTube Welcome Guide - Be Successful on YouTube
Tuesday, December 11, 2012
We are always looking for ways to help you create great quality content and take your channel to the next level. With this in mind we created a series of videos called the YouTube Welcome Guide that can guide you through the fundamentals of setting up a successful channel.
Want to know how to
set up your YouTube account
?
Ever wondered how can you grow your audience with
YouTube Tools
and
Social Media
?
Interested in getting started with
YouTube Analytics
?
Have you found yourself wondering about
YouTube Policies
?
Wanna know more about complying with
Copyright
?
The YouTube Welcome Guide has all the answers for you! Simply watch these 6 short videos and be on top of everything. We want you to be an active and engaging member of our growing community. Don’t miss out on the opportunity to be a successful creator.
Vasiliki Kanistra, YouTube Partner Communication Specialist, recently watched: “
You in Greece (English)
”
The Improved YouTube is Here
Friday, December 7, 2012
We are excited to announce an improved YouTube, one
you
helped us build! The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying subscriptions, and keeping your fans plugged in and aware of your new videos no matter where they are.
Click here to learn more.
So, what does this improved YouTube mean for you as a creator?
Here are the key changes:
The subscription Guide is now everywhere, and it
showcases your channel activity to your fans
All the video information and engagement are consolidated below the video player, helping your video take
center stage
on the viewing page
We are making it
easier to subscribe
with enhanced channel recommendations.
Check out this one-pager for more information.
Your feedback matters
We know change isn’t easy, so we don’t take it lightly. Our
experiments
show that the new design drives subscriptions and keeps fans better connected to their favorite content. We’ll be hosting a Google+ Hangout
on Air as well as a Reddit IAmA to answer any questions you may have. Stay tuned for more information.
Let’s keep building the future of video together.
Alandha Scott, Content Creator Communications Lead, recently watched
"
Written By A Kid - the tale of a paper, panty-clad horse in ‘La Munkya
”
YouTube Creator Playbook and Creator Hub: fresher, bolder and live on the web
Thursday, December 6, 2012
The new YouTube Creator Playbook, your definitive resource for building an audience on YouTube, is now live, both on the web and available for download. Check it out and bookmark
youtube.com/playbook
.
Since we released the second edition of the Creator Playbook in February 2012, much has changed in the world of YouTube. This new version provides fresh tips and strategies to help creators grow their audiences. It includes brand new sections to address YouTube’s
recent focus on watchtime
, such as how to captivate your audience and how to create the best channel experience for your viewers. The latest edition also highlights new tools like paid promotion, Hangouts on Air and
InVideo programming
to help you reach the widest audience possible.
And what’s YouTube without video? On the Creator Playbook site, we’re featuring great new video examples from inspiring creators who are finding creative ways to use YouTube. So go ahead and check it out - share it with other creators. And most of all, let us know what you think so that we can continue to make this the best resource for you!
We’ve also completely rebuilt, refreshed and revamped the
YouTube Creator Hub
, which is chock full of resources and tools to help you build larger audiences, improve your skills and make more money. On the new Creator Hub, you’ll be able to:
· Stay up to date on the latest feature announcements with our new bi-weekly Product Bulletin
· Learn from other creators via video tutorials
· Find new opportunities to join programmes for emerging channels
We’ll continue to keep both the Creator Playbook and Creator Hubs updated, so keep them bookmarked, and remember to
follow us on Google+
.
Lauren Vilders, Audience Development Coordinator,
recently watched “
You need to toughen up a bit
”
Coming soon: Link your channel with a Google+ page (and keep your channel name)
Wednesday, December 5, 2012
Over the past several months we’ve been giving YouTube users the ability to change how they appear on YouTube, by using their Google+ profile on their YouTube channel. Well-known creators such as
Michael Buckley
,
Philip DeFranco
,
Kina Grannis
and
Felipe Neto
have chosen to use their Google name as their identity on YouTube, by linking their Google+ profile with their Channel. This has helped them access engagement and social features like Hangouts on Air.
You may have seen a prompt like the one below inviting you to use your Google identity on YouTube. If you haven’t,
you can opt in right now
using your account settings.
Or you can keep your channel name!
While using a full name from a Google+ profile might work well for a creator who wants to build their brand as an individual, this simply doesn’t work if you don’t want a full name on your channel. If you run a channel with a name like BlueXephos or VlogBrothers, you should create a Google+
page
(
as opposed to a
profile
) with that name.
In the coming weeks we’ll launch the option to link your channel with a Google+ page, which will allow you to use your channel name (even with spaces in it!) as your Google identity. And yes, the
advanced Google+ page management features
that enable up to 50 people manage a single Google+ page, or a single person to manage up to 50 Google+ pages, will also work for channels that are linked with Google+ pages.
We’ve been beta testing this option with some channels such as
Google Analytics
and
YouTube Creators
, and we’re planning to make this feature available to all creators in the coming weeks.
Why should creators use a Google identity?
If you unify your YouTube identity with Google+, it will be easier for your audience to find and connect with you on YouTube, Google and across the web, and it will help you build your brand across all of Google’s products. We’re also continually developing new engagement features like
Hangouts on Air
that take advantage of the best that both YouTube and Google+ have to offer.
David Boyle, recently watched
MEERKATS 3D
The Channelisation of YouTube: how you can build a cohesive channel experience
Tuesday, December 4, 2012
This blog post is part of an ongoing series that shares tips from the
YouTube Creator Playbook
. The Playbook is YouTube’s official resource of best practices for audience development.
You’ve heard about the channel-isation of YouTube. Success is no longer just about getting a one-off viral hit. Now, more than ever, to be successful on YouTube, you need to think about how to create a cohesive
channel
experience for your audience. You have to take on the role of channel programmer. This means really investing time into your channel, and building your subscriber base. Why? The numbers speak for themselves: subscribers watch nearly twice as long as non-subscribers. In other words, your subscribers are your fan base.
Here’s a few things you can do to develop your channel:
1.
Promote your channel!
Remember, your audience doesn’t know about your channel and all the great content that’s there unless you let them know! So, go ahead and message this out to your audience: invite your viewers to have a look at your channel through a
call to action
in the video’s introduction, or a branded
end-card
. Also, if you haven’t spent time with the new
Invideo programming
feature, go and have a look. This new, easy to use feature is a great way to reinforce channel branding across all videos in your library and drive your audience to all your other content.
Another easy way to promote your channel is through your videos’ metadata description. In addition to context around the specific, individual video, add a brief snippet about your channel and provide links to the channel page, as well as programmed playlists.
2.
Make playlists a key piece of your channel strategy.
Playlists create a programmed, extended viewing experience for your audience, and they’re also a great way to increase
watch-time
.
Use playlists to programme your channel - separate shows into different playlists, or group content around similar themes or tent-pole events. You can use the ‘start and end time’ feature to set in and out points for all the videos you curate into playlists. And, if you want to go the extra mile, consider creating and optimising hosted playlists. Hosted playlists have intros and/or interstitial content to provide context in between videos. Once you have your playlists all ready to go, publish full playlists to your subscribers through the channel post feature.
3.
Programme the channel feed.
Think of your channel’s activity feed as the your main line of communication with your subscribers. Make sure your feed is active so that your audience keeps coming back for more. When you add a video to a playlist, like or comment on a video, it appears in the feed for your subscribers to see. So, mix up your own uploads with curated content, and be a tastemaker for your audience.
All of the content you upload and promote through the activity feeds collectively tells your audience a story about your channel and what it stands for. Make it count - tell a strong, interesting one!
Those are just a few quick tips to help you start thinking about your channel strategy. As we roll out new features, we’ll be sure to let you know how you can use them to make the most out of your channel.
Lauren Vilders, Audience Development Coordinator, recently watched “
Shaun Sperling Bar Mitzvah Dance - Madonna, Vogue - 3/14/92
”
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