The new YouTube Creator Playbook, your definitive resource for building an audience on YouTube, is now live, both on the web and available for download. Check it out and bookmark youtube.com/playbook.

Since we released the second edition of the Creator Playbook in February 2012, much has changed in the world of YouTube. This new version provides fresh tips and strategies to help creators grow their audiences. It includes brand new sections to address YouTube’s recent focus on watchtime, such as how to captivate your audience and how to create the best channel experience for your viewers. The latest edition also highlights new tools like paid promotion, Hangouts on Air and InVideo programming to help you reach the widest audience possible.

And what’s YouTube without video? On the Creator Playbook site, we’re featuring great new video examples from inspiring creators who are finding creative ways to use YouTube. So go ahead and check it out - share it with other creators. And most of all, let us know what you think so that we can continue to make this the best resource for you!

We’ve also completely rebuilt, refreshed and revamped the YouTube Creator Hub, which is chock full of resources and tools to help you build larger audiences, improve your skills and make more money. On the new Creator Hub, you’ll be able to:
· Stay up to date on the latest feature announcements with our new bi-weekly Product Bulletin
· Learn from other creators via video tutorials
· Find new opportunities to join programmes for emerging channels

We’ll continue to keep both the Creator Playbook and Creator Hubs updated, so keep them bookmarked, and remember to follow us on Google+.

Lauren Vilders, Audience Development Coordinator, recently watched “You need to toughen up a bit”