One of the most exciting things about YouTube is all the partners building businesses around doing what they love. We now have thousands of partners who are making video creation a full-time endeavour. And, we’re listening to feedback and working to improve the process of earning money on YouTube.

So, in an effort to ensure that we deliver our partners the most accurate and consistent financial performance data for their videos, we are making some changes in how YouTube interacts with AdSense. Starting 1 April 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.


What does this mean for you as a YouTube partner?

First, expect no change in how you are paid. The payments tab in AdSense will show your monthly YouTube payments as one total amount as you will continue to be paid via AdSense. Rather, this change means that if you want to view your YouTube financial performance, you should go to YouTube Analytics where you can continue to find a comprehensive view of all your sources of earnings for your YouTube videos. YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos. If you use other AdSense products, their calculation and reports will be unchanged in the AdSense reporting interface.

Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.

We take accurate financial calculation and reporting very seriously, and believe this change will reduce reporting confusion and prepare all our partners for new ways to grow their earnings.

Andy Stack, YouTube Product Manager, recently LHFAO while watching “Pepsi MAX & Jeff Gordon Present: Test Drive”

Vlogging. Anyone with a camera, the initiative and a YouTube account can be a vlogger. But do you have what it takes to be a YouTube Next Vlogger? Today we’re launching an all-new competition to find the next round of vloggers: and this time, we’re looking for vloggers who have personal stories of triumph to share with the world.

Have you ever had to overcome a seemingly insurmountable obstacle? Was there a goal you reached through hard-work and perseverance? Have you incorporated these inspiring tales of accomplishment into your channel? Starting today through April 18, 2013, applications will be open for 16 inspired and inspiring vloggers to tell us about their struggles and victories - whether they’re big or small, we want you to inspire us!

This iteration of YouTube Next Vlogger will provide the 16 winning entrants the opportunity to collaborate on videos with other similarly passionate vloggers. They’ll also take part in three months of intimate educational workshops held on Google+ Hangouts. And to top it off, each vlogger will receive $4,000 worth of video equipment and mentoring from industry experts and content creators on YouTube.

By nature, vloggers are sharers; giving us glimpses into their lives and experiences through the YouTube window. We can’t wait to see the stories you have to share with us.

Posted by Matthew Yeager, YouTube Next Lab Production Coordinator, recently watched Next Vlogger 1.0 alum AmazingPhil.


Ever wanted to ask a specific question about production for your video? Well YouTube Space London is offering two virtual master classes for creators via a Hangout On Air (HOA) live from the YouTube Space London this month.

A virtual master class is an online classroom that is set up via a YouTube Hangout On Air streamed right from the YouTube Space, London. The classes are all production focused and will cover topics intended to help you make your videos better and better. Simply enter any questions you have on our question page and we'll select the ten best questions and answer them in a live demo during the Hangout.

The first master class will be on Monday, March 25th 7pm GMT live via a Hangout On Air on the partner support channel. The topic for this master class is lighting. So, if you have any questions about lighting then please enter your questions here.

The second master class will be held on Tuesday 26th March 7pm GMT live via a Hangout On Air here, and the topic that we will be discussing is cameras. So, if you have any questions on cameras that you are using for your videos that you upload to YouTube then please enter your questions here.

You will also be able to ask questions live during the virtual master class: we will have a live link during the Hangout On Air for you to submit those to our production specialists.

Both virtual master classes will be available through video on demand on our channel, just incase you miss anything, you can watch it later!

We are looking forward to seeing your questions and hope to answer all of them: see you on the 25th & 26th March!

*If you can’t make the live stream of the virtual master class, the video will be available straight after on demand.

Posted by Kelly Greaves, Programming Strategist for YouTube NextLab EMEA, who recently watched Coachella Music Festival Survival Tips by AndreasChoice


Back in September, we launched a feature that made it easier to make your YouTube video accessible in more than 300 languages and help grow your audience globally, by translating the video’s captions yourself or inviting friends or people you know to help translate. Now you can connect directly with translation vendors and pay to get your captions translated quickly and professionally.



When you request a translation for your captions in YouTube, we’ll display a list of vendors along with their estimated pricing and delivery date so you can easily compare. We’ve initially collaborated with two companies, Gengo and Translated.net, to make their services available to you and to streamline the ordering process.







So, how can I (you) start?



 1. First of all check your YouTube Analytics reports. Here you can see the top geographies viewing your video, so you can choose the languages spoken in these countries. Learn more about YouTube Analytics here.



 2. Before you can translate your video, you’ll first need a caption track for your video. One of the easiest and quickest way to create a caption track is to create or upload a transcript of your video. YouTube will then automatically sync your transcript with the video and create the time codes to generate the caption track. For more info, watch this video or take a look at this helpful guide.



 3. Now, you can order the translation:

  • Click “Start order” next to the vendor you’d like to use. This will create an order and direct you to the vendor’s website to complete payment.
  • When the translator completes the translation, they’ll send the translated caption directly back to YouTube.
  • Once you approve, the translated caption will now be available for all your viewers!

 
Here’s how the final result might look like once you turn on the captions.

 Now that you know how to make your content available to your international audience, turn on the captions!

 Posted by Jeff Chin, Product Manager, who recently watched the “H+” digital series which has been captioned and subtitled into Spanish.





We’re happy to announce that YouTube One Channel is open for everyone.

You may have noticed that some YouTube channels have a new look. We’ve been running a limited beta test, and after collecting and implementing lots of feedback from creators, we’re ready for all channels on YouTube to upgrade to the new design.

The main focus of this update is to make your new channel look great on browsers across all screens and devices. It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.

Try these three activities to get the most out of your new channel:
  1. Create a trailer, which will play for any visitor who isn’t yet subscribed to your channel. This is your chance to hook them and win a new fan. Treat this trailer as if it were an ad. Keep it short and engaging and have a compelling call to action at the end.
  2. Create and upload a big, beautiful piece of Channel Art. This will act as your channel’s visual identity. And unlike the branding on the old channels, it will look good across all screens and devices, no matter how big or small.
  3. Organize your channel’s videos and playlists so they work best for your audience and programming. With the new channel home and customizable sections, you’re in control of what subscribers see when they click on your channel from the guide.





Check out www.youtube.com/onechannel and click the button at the bottom to get started. We’ll migrate your channel to the new design, and walk you through it. For a limited time, you’ll be able to switch back to the previous design if you like. For more tips and strategies for how to optimize your YouTube One Channel, check out Channel Optimization in the YouTube Creator Playbook.

Jeb Havens, Product Manager, recently subscribed to SORTED Food.