One of the most exciting things about YouTube is all the partners building businesses around doing what they love. We now have thousands of partners who are making video creation a full-time endeavour. And, we’re listening to feedback and working to improve the process of earning money on YouTube.
So, in an effort to ensure that we deliver our partners the most accurate and consistent financial performance data for their videos, we are making some changes in how YouTube interacts with AdSense. Starting 1 April 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.
What does this mean for you as a YouTube partner?
First, expect no change in how you are paid. The payments tab in AdSense will show your monthly YouTube payments as one total amount as you will continue to be paid via AdSense. Rather, this change means that if you want to view your YouTube financial performance, you should go to YouTube Analytics where you can continue to find a comprehensive view of all your sources of earnings for your YouTube videos. YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos. If you use other AdSense products, their calculation and reports will be unchanged in the AdSense reporting interface.
Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.
We take accurate financial calculation and reporting very seriously, and believe this change will reduce reporting confusion and prepare all our partners for new ways to grow their earnings.
Andy Stack, YouTube Product Manager, recently LHFAO while watching “Pepsi MAX & Jeff Gordon Present: Test Drive”