Behind every great channel are great fans. A few months ago we announced
Top Fans, a tool to help you interact with your most engaged viewers.
Today we're launching Fan Finder, a new initiative designed to help you
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To
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to
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We'll turn your video into a
TrueView video ad,
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ad for free across YouTube to connect you with brand new fans. Fan
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likely to engage with your channel.
Ready to get started? Create and upload your ad to your channel, then submit it to
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Here are some tips for creating an effective channel ad:
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before. Remember, your channel ad will run as a TrueView ad which the
viewer can skip after 5 seconds, so get to the point.
- Entertain the viewer: When in doubt “show” what your channel is
about, don’t “tell”. If you have a comedy channel make sure your ad is
funny, if you have a music channel make sure your ad has music. You get
the drift.
- Aim for a strong message: Keep your channel ad focused on your
channel and why viewers should subscribe or check out your content.
- Have a clear call to action: What do you want your viewers to do?
This should be scripted and annotated in your channel ad. Don’t forget
to explain what subscribe means (example: want to see more content?
Subscribe here).
- Branding matters: Make sure your branding is clear and reiterated throughout the ad. You want viewers to remember your channel.
Check out
www.youtube.com/fan_finder for more information and to see some great sample channel ads.
The YouTube team
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